hi there, it’s
Hardik Gupta, UI/UX and visual designer
UI/UX & product designer
I design apps, websites and interactions, and build most of them myself . Design work trusted by .
Schedule a callHere's what I've actually made.
Before I tell you anything about me, here's some proof. A handful of what I've made, most of it designed and built by me in real code. Pick one up.
What I can do for you.
A Word From Those
I've Worked With.
I came out of a commerce degree and ended up designing products.
The short answer is that I kept making things until someone paid me for it. The longer answer is below.
I started with visuals and stayed for the people.
I've been doing visual and graphic design since 2022. Somewhere along the way the part that hooked me changed. These days it's the UX: who is using this, what state of mind they're in, where they're standing when they open it, and what they actually need from the screen in front of them.
Good looking screens are the easy part now.
With decent taste and today's tools, anyone can get a pretty UI out the door. I've made plenty of them. What still takes real work is understanding the person on the other side, and that's the part I want to be known for.
No design school, and I've stopped apologising for it.
I studied commerce, with marketing as my major. The design I learned on real clients with real deadlines. It left gaps I've had to close on purpose, and it means I've never designed something that didn't have to survive contact with a developer or a client.
I build the things I design.
Four of the apps in my work run on my own phone because I built them myself: Alter, Track It, Parchi and Hourbit. Washio is design only, finished down to the last state and ready for a developer. And there's a lot more that never made it onto this site: mobile screens, interactions, whole flows. Building changes how I design. I know what a "small change" really costs.
Off the screen.
College in Dehradun meant the mountains were always close, and Mussoorie was a regular weekend plan. I love going out, seeing new places, and being around people who laugh easily. And I work hard for whatever I want.
Four things I do on every project.
I go after the real problem, not the stated one.
Most briefs describe a solution someone already decided on. The useful work happens when you find what's underneath it. On the laundry app, the brief was scheduling. The actual problem was that nobody trusts a stranger with their clothes, and no scheduling screen fixes that.
I'll push back, once, properly.
If I think a decision is wrong I'll say so with a reason, and then I'll build what you decided. You're paying for my judgment, not my agreement. But it's your product, and I won't relitigate a call you've already made.
I design the boring states too.
Empty, loading, error, offline, first-run, the one where the name is too long. These are where products actually feel cheap, and they're what everyone skips. This is the part I'm stubborn about.
I hand over something buildable.
Not a pretty file. Spacing that's consistent, components that behave, states that are specified, motion with actual durations in milliseconds. If your developer has to guess, I haven't finished.
Where I've worked.
Freelance · UI/UX & visual design
Back to working with founders and teams directly, on products that need both the thinking and the screens. Based in Bangalore, working with people anywhere.
IDEX Media · Full time designer
Full time, often on site at the brands IDEX works for. Flipkart first, now Cult. Along the way, creatives for Myntra, Amazon and Center Fruit, plus the meetings where the brief actually gets decided.
Freelance designer
Identity, graphics and product work for my own clients, alongside the internship. The first time people paid for my thinking and not just my output.
Velossalabs · UI/UX design intern
A remote internship where product design stopped being something I learned from videos and became real work with a team.
Education: B.Com Honours in Marketing, DBS Global University, Dehradun, 2023 to 2026. The design is self-taught, which is either a red flag or the most interesting thing about me depending on who's reading.
The tools I work in.
What I open every day, from the first idea to the live site.
Pick the shape of the problem.
Hover one to see a piece of it. Click to open the whole thing.
Want to see how I actually work?
Five case studies, each with the problem, the route, the decision that mattered, and the part I'd do differently.
Apps I designed, and mostly built.
Apps I designed and built myself, plus Washio, designed all the way to a working prototype. Then the websites. This is a slice: plenty of screens and interactions I've designed never made it here. Every case study covers the problem, how I got there, the call that mattered, and what I'd fix.
Apps
Gallery.
Brand identities, graphics, campaigns and things made along the way. Pick a design to take a closer look.
Drag the canvas around. Pinch or ctrl + scroll to zoom.
Everything else I've made.
Drag to move around, scroll to zoom. Each section has a cover. Tear it off.
Tell me what you're building.
How was it working together?
Write it the way you'd say it to a friend. Hardik reads it first, and it only goes on his site once he's checked it with you in mind.